SPOTLIGHT: University of Michigan’s On Snapchat

Snapchat is an odd social network/chat app to be using for engagement with your students, but a couple of institutions are trying it out.  Most recently, the University of Michigan joined the University of Houston beginning efforts in this uncharted territory.  With Snapchat being one of the most popular apps for students in the 18-24 year old demographic, it makes sense.  They detail some of their efforts and how they arrived at crafting their Snapchat presence in an update on their website. One of the first things they did was run a #Selfie/T-shirt… Read More