SPOTLIGHT: University Of Delaware PD’s Viral Video, CopLineBling, “You can call me on the blue phone…”
A friend shared this video with me and… it… is… awesome. The campus police at the University of Delaware created their own music video to highlight their LiveSafe campus safety smartphone app. Making a play off of Drake’s music video, “Hotline Bling,” the officers created “Copline Bling.” It is an excellent example of a fun, yet informative way to engage a college community through the use of social media.
Plus, check out those moves! So smooth. So Smooth.
This is the original video by Drake:
This is a post from my ongoing effort to highlight interesting examples of social media efforts by colleges and universities. Check out past examples here. Have an example to share? Tweet me.