Loyola University of Maryland started this very simple effort to promote their institution and develop a sense of community and belonging amongst their students. By creating pre-formatted Facebook cover photos, they are making it easier than ever for students to show their pride. Check out their landing page. Images are updated yearly for incoming classes and provide a range of options.
They have also created cover photos specific to incoming classes. A great way to build excitement for first year students:
And, of course, sports are also a focus, but not the only focus:
This is a post from my ongoing effort to highlight interesting examples of social media efforts by colleges and universities every Monday. Check out past examples here. Have an example to share? Tweet me.