The Income Disparity In College Student Social Media Use No One Is Talking About

When I present to higher education professionals on college students and social media, I often begin by providing some basic statistics on social media platform use and adoption.  My reason for sharing these statistics is to set the stage for our subsequent discussions.  Age is by far the biggest determinant of overall social media use.  If you are younger, you are far more likely to be on social media.  Outside of age, looking at other demographic factors (race, ethnicity, geography, etc.), social media adoption is relatively uniform.  What is not uniform, however,… Read More

Social Media: The Musicals!

Every wonder what your favorite social networks looked like if they were translated into musicals?  Probably not, but they exist anyways.  Here are a few fun, funny and catchy musical numbers about Facebook, Twitter, Instagram, Tumblr.. and as a bonus… Google.

Teaching College Students To Use The Appropriate Communication Platforms

One of the important ancillary findings arising out of my research is the need to teach college students about choosing the best to communication method for the contexts they find themselves in and the goals they want to achieve.  As the infographic above illustrates, different media have different levels of intimacy.  They also allow for different ranges of expression.  Talking face-to-face still holds the opportunity for the greatest range of expression– allowing for non-verbals such as body language, enunciation, tone, etc.  Electronic text-based media are the most limited and are often subject to misinterpretation.  Talking… Read More

Blurred Lines: “The Student Affairs Professionals” Facebook Group and Social Media

  The internet is open.  This is both the beauty and power of the internet and the ugly side of the internet.  Part of its beauty is that it enables peer-to-peer learning, the facilitation of relationships and the organic building of community.  Part of its power is that it democratizes conversation without needing to go through an authority or formal distribution channel.  If you have an idea, you can share it–find an audience of like-minded individuals and/or engaged dissenters.  The ugly side is that it can enable hurtful, negative and trolling behavior.  The tension between these… Read More

What Are The Most Popular Social Media Platforms for College Students?

When I’m speaking and consulting, I frequently get asked by clients what the most platforms are and which one’s they should be on.  The question is actually more complex than just finding the most popular platforms.  In part, your question should be: What do you want to do and what is the best social media tool to achieve that outcome? The other question is… Who is your audience and what are their demographics? Individuals with different identities and demographic characteristics use different social media platforms and can also use the same platforms… Read More