Having a social media presence is increasingly becoming a requirement for any organization.  I was interested in how the professional associations in higher education and student affairs engage online, so I decided to take a look at their Twitter presences and put together a ranking of the “most influential” associations. The metric I chose to use is each organization’s Klout score.  Klout is a company that uses a proprietary algorithm in an attempt to quantify the “influence” of an organization.  Klout scores range from 1-100, and it becomes exponentially harder to raise one’s… Read More