#ACUHOI BizOps 2016 Presentation: Design Basics For Do-It-Yourself Print and Digital Publications

It’s been a while since I last presented on graphic design and related principles to a student affairs audience. Although I am not formally trained in the area, I do have enough working knowledge to translate some of my own successes into practical and actionable tips for practitioners. Above you’ll find the slides from my ACUHO-I Business Operations Conference presentation today as well s some additional helpful resources below.

#ACUHOI BizOps 2016 Presentation: 7 Questions To Ask Before You Jump Into Social Media Marketing

I’m happy to be presenting multiple educational sessions at this year’s ACUHO-I Business Operations Conference. This session is focused on using social media for student engagement and marketing–a topic I’m frequently asked to speak about. The following page includes the slides as well as further resources that may be helpful. Enjoy! Abstract: The following session will review 7 questions one should be able to answer about establishing a departmental social media presence—including goals, audience, platforms, identity, organization, and responsibility.  Each of these questions will be followed up by examples and group dialogue.  This session… Read More

Switching Your Digital Student Marketing to Digital Student Engagement

David Armano put together this great graphic that sums up one of the main messages I give to college departments trying to ramp up their social media presences.  Social media don’t have to be just a replacement for the flier.  It can be such more.  (And should be.)  Rather than thinking of social media as another broadcast network, it’s better to conceive of it as an engagement platform.  At left, we have our traditional methods of student advertising… where the engagement typically occurs at an offline event and the marketing serves to get them… Read More

Building Your Online Personal/Professional Brand

The following is a presentation I gave last year on building one’s own “personal brand” online.  It was kicking around the archives, so I thought I’d share in case you find it useful.

#ACPA15 Presentation: Analysis and Suggestions for Institutional Social Media

Ed Cabellon and I are excited to be offering up a new collaborative session at the 2015 ACPA Convention.  We’re both bringing our own unique spins on the topic of how institutions of higher education can ramp up and enhance their social media presences to engage students.  Come for a very practical approach to the topic that will leave you with the basics of what you need to think about to get started.  We’ll cover getting the right pieces and players in order, developing an overall strategy, and how to plan for content.  Follow… Read More