#ACUHOI BizOps 2016 Presentation: 7 Questions To Ask Before You Jump Into Social Media Marketing
I’m happy to be presenting multiple educational sessions at this year’s ACUHO-I Business Operations Conference. This session is focused on using social media for student engagement and marketing–a topic I’m frequently asked to speak about. The following page includes the slides as well as further resources that may be helpful. Enjoy!
The following session will review 7 questions one should be able to answer about establishing a departmental social media presence—including goals, audience, platforms, identity, organization, and responsibility. Each of these questions will be followed up by examples and group dialogue. This session will be of particular use for those beginning their journey, but intermediate users will benefit from solidifying their foundation.
- Participants will be able to identity and clarify their goals for their social media presence.
- Participants will be able to name and describe at least 5 new strategies for establishing or enhancing their social media presence.
- Participants will be able to recall examples of how other institutions have chosen to approach social media.
Some further resources from today:
- Liz Gross’ Blog – Engaging college students via social media
Some books that might be helpful: