In 2010, Yale University produced this highly slick and fun admissions video to highlight the many features of its campus. They used the highly shareable strategy of creating a "musical" about their college. http://www.youtube.com/watch?v=tGn3-RW8Ajk Of course, video memes almost always spawn parody and satire. This was the response from Harvard's comedy news show On Harvard... Continue Reading →
This college President is way cooler than your college President. As a part of his inauguration, incoming Columbia College President, Dr. Scott Dalrymple, challenged his students to the game, Madden NFL '15. The prize if a student emerges victorious? He'll but their textbooks for the year. Let's hope he doesn't lose to a student int... Continue Reading →
The fraternity brothers of Delta Sigma Phi (Beta Mu chapter) at Transylvania University produced this viral video, "just for fun." But it was also a great way to showcase their organization and prepare for recruitment. They received wide press coverage (example, example) and appeared on a local news station to explain their goals and process.... Continue Reading →
I took Dr. Jerry Kane's ISYS6621: Social Media for Managers course at Boston College back in the Spring of 2013. One of the assignments for the course is to give a brief, 5-6 minute, presentation about a social media trend or case study. At the beginning of each semester, he has previous students come in and share their's... Continue Reading →
In keeping with my goal to re-blog the posts of others that I find particularly interesting or illuminating, I wanted to share the following post that comes from my home institution, Boston College. Being a researcher of social and digital technologies in the higher education space, I am immensely privileged to be at an institution... Continue Reading →
Social media can be used for a lot of purposes: providing an update on a moment in your life, letting other people know about an event or cause, or sharing an interesting article you've read... all great uses... but social media can be used for so much more. Social media starts off as a novelty. You... Continue Reading →
http://www.youtube.com/watch?v=kdemFfbS5H0 In the three months since it’s release, the video "#Selfie (Let Me Take a Selfie)" has been viewed nearly 100 million times on YouTube and has gone into heavy rotation. Although tongue-in-cheek, the video reveals some surprising nuggets of wisdom regarding social media engagement, particularly around Instagram. It also provides interesting insights into the underlying... Continue Reading →
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