SPOTLIGHT: Yale’s Admissions Musical Video

In 2010, Yale University produced this highly slick and fun admissions video to highlight the many features of its campus.  They used the highly shareable strategy of creating a “musical” about their college.

Of course, video memes almost always spawn parody and satire.  This was the response from Harvard’s comedy news show On Harvard Time:

past-spotlights

This is a post from my ongoing effort to highlight interesting examples of social media efforts by colleges and universities.  Check out past examples here.  Have an example to share?  Tweet me.